GM recently held the Discover Your Drive diversity journalism program at the North American International Auto Show, also called the Detroit Auto Show. This program is aimed at supporting students and writers from various backgrounds in the field of auto news and news coverage. That’s why it supported 13 college students and nine journalists from across the country.
Photo credit: www.discoveryourdrive.com
The Discover Your Drive program is not only designed to encourage more people to engage in auto news, but it also strives to diversify the industry. GM noted that there was an awards presentation for students who had a particular impact in the industry, and the program participants were allowed to participate in some exciting vehicle tests, like that of the new Bolt EV.
“We were blown away by the talent and creativity of these fearless students,” says Leslie Gordon, senior manager, GM Diversity Communications. “Many of them had not been exposed to automotive journalism, had never been to Detroit or seen snow. But they brought with them the right amount of curiosity required to cover an event as massive and complex as the North American International Auto Show and they did so with grit and class.”
In addition to experiencing the many exciting technologies available at the NAIAS, the program participants also had a chance to talk with form NPR personalities, established journalists, and producers. This is just one more way GM is promoting diversity within the industry.